Travel and Tourism 

KS4 Curriculum Overview

BTEC Travel and Tourism provides students with the practical skills, knowledge of key terminology and understanding of key travel and tourism organisations, destinations and the factors that influence them.

The teaching approach is more vocational and incorporates a variety of teaching and learning styles to ensure all students regardless of prior knowledge or ability can achieve.

All students will:

  • Develop their literacy skills by learning how to synthesise material from a variety of sources and applying it to relevant contexts.
  • Acquire an awareness of the interconnection of the business world and explore social, economic, historical, political and technological impacts that can influence travel and tourism.
  • Understand the importance of sustainable tourism and how it can affect them.
  • Explore a variety of tourist attractions and analyse their success. In doing so, this will provide students with a natural curiosity along with honing their communication skills.
  • Learn the importance of market research and undertake such practical activities themselves.
  • Gain necessary functional skills for employment including literacy, numeracy, oracy, ICT and independent thinking which can be used in the work place.

Key Knowledge

Travel Organisations’ aims                                    Business interrelationships

Tourist Life Cycle                                                     Sustainable Tourism

Market Research                                                     Destinations and their appeal

Factors influencing travel                                      Types of Transport

Customer service                                                    Marketing Mix

Planning an itinerary                                              Types of holidays

Types of Accommodation                                      Global Travel

Impacts of Tourism                                                  Legislation

Trends in Tourism                                                     Customer needs and preferences

Year 9 Year 10 Year 11
In Year 9, students begin by learning about the importance
of tourism to the UK economy, different sectors within the travel and tourism industry including accommodation, attractions and transport and the Tourist Life Cycle.  Students continue to understand the concept of sustainability and factors influencing it. Finally students will understand business and economic models and how they apply to the tourism and travel sector.Students will complete informal assessments throughout the year and a formal examination at the end of year 9.
In Year 10, students will understand
the social, economic and
environmental impacts of tourism, the physical process that can influence tourist behaviour and how to plan for such risks.  Finally students will understand the approaches and strategies that businesses implement such as working with other organisations to ensure they
meet their aims and objectives.This year will incorporate theory required for the course exam in
year 11 and application of knowledge in the first piece of coursework.
In Year 11, students focus on the UK tourism industry and analyse the needs and wants of differing customer types. Students use this knowledge to analyse a UK county in terms of what it has to offer and its’ accessibility. Students also use the knowledge of key customer groups in order to successfully plan an itinerary encompassing accommodation analysis, travel recommendations and the suitability of visitor attractions.

Students will complete an external exam as well as their final piece of coursework.


Formal Assessment

Component 2 (theory based) is an external exam worth 40% of the overall grade. Component 1 and 3 are coursework units which are marked internally and moderated by Pearson, each worth 30%.

Grading

Students can achieve a Level 1 pass, merit, distinction and Level 2 pass, merit, distinction and distinction*.


Marketing and Enterprise

KS4 Curriculum Overview

Key Knowledge

Customer needs                                                         Customer Profiling

Entrepreneurship                                                       Market Segmentation

Marketing Mix                                                            Brand Identity

Sources of Funding                                                    Finance

Breakeven                                                                    Retail business

Human Resources                                                       Business Start-ups

Components of a Business Plan                               Business Pitching

Here at JMHS, we believe that our Business Studies department endeavours to equip our students with the practical skills, knowledge of key terminology and understanding of businesses in an ever-changing society. Our teaching contextualises learning by putting it in a relatable, real life context ensuring students can apply new knowledge to businesses around them.

All students will:

  • Develop an entrepreneurial insight into the business world by thinking creatively and innovatively.
  • Understand the different roles and responsibilities within a business and their interdependence.
  • Develop an enjoyment of the subject with students encouraged to consider further study within the domain.
  • Acquire an awareness of the complexity of the business world and explore social, economic, political and technological impacts that can help or hinder a business start-up.
  • Enhance their numeracy skills by interpreting data and accurately calculating a business’ success in relation to profit, loss and cash flow.
  • Strengthen their problem-solving skills, analytical skills and independent thinking throughout the course. All of which, are essential qualities to be successful later in the world of work.
  • Use business studies as a vehicle to promote British Values with examples such as; ethical consumerism, democracy, the rule of Law.
Year 9 Year 10 Year 11
In Year 9, students will begin by getting an introduction into key terminology required for future study. Students learn about different business types, the successes and failures of business start-ups, external influences on businesses and their impact. Finally students will learn about the local and national economy and analyse trends that can affect them.

Students will complete informal assessments throughout the year and a formal examination at the end of year 9.

In Year 10, students will understand the approaches and strategies that businesses implement to target a market including customer profiling, understand the different stages of product development, analyse what makes a product or service financially viable and finally understand how to build a successful brand identity.

This year will incorporate theory required for the course exam in year 11 and application of knowledge in the first piece of coursework.

In Year 11, students will begin by analysing how businesses start up, they will go on to understand what makes a successful business plan, the different functional departments within a business and their roles and how to pitch a business model.

Students will complete an external exam as well as their final piece of coursework which focuses on creating and delivering a business pitch and honing the presentation skills which this entails.

Course Structure

The two year Key Stage 4 course has been structured linearly in a logical order. The modules are ordered to incorporate prior learning and to build on what has been learnt in the previous module.

Internal Assessment: Students will complete a written assessment at the end of each module which will analyse their progress against the key skills, knowledge and understanding required. A personalised learning checklist (PLC) will detail what the students should be able to do at the end of each module with differentiated outcomes. The purpose of the PLC is to encourage students to be reflective and conscientious. Students will also complete an internal exam at the end of year 10.

Formal Assessment: Unit R064 (theory based) is an external exam worth 50% of the overall grade. Unit R065 and Unit R066 are coursework which is marked internally and moderated by OCR, each worth 25%.

Grading: Students can achieve a Level 1 pass, merit, distinction and Level 2 pass, merit, distinction and distinction*.

Key knowledge and skills along with modular end points are detailed in the scheme of work.

Support

Resources

All students in year 10 are given a revision guide to support their learning. Within it, students have access to key terminology and definitions and practice questions to apply their knowledge.

Literacy

Within the classroom setting, students are directed to key terms that will be used throughout the lesson and encouraged to use them where possible. In addition to subject specific vocabulary, students are taught frequently used command words (such as identify, analyse, assess and evaluate) and shown how to approach these tasks.

Numeracy

Students are encouraged to undertake market research, collate and interpret their findings and present the data in graphical form. In addition to this, students are required to calculate simple calculations to determine whether a product is financially viable. Additional support and simple practice will be provided for students with weak numeracy skills and when the skill has been mastered, only then will the difficulty increase.

SEND and Pupil Premium

Pupil Premium students will be given access to a free textbook to take home for the entirety of the course. Teachers will ensure students are strategically seated next to a positive role model, targeted questioning will be used to elicit comprehension and additional support with homework and coursework clubs will be available. If required, additional one to one support session can be arranged at the teacher’s discretion.

Challenge

In order to challenge middle to high ability students, they are actively encouraged to apply their learning to the world around them and challenge what they believe. Students are required to make strategic business decisions encompassing internal and external impacts and considering the role of risk.


Business Studies

KS5 Curriculum Overview: BTEC Extended Qualification Business Studies Level 3

Key Knowledge
Features of business                    Marketing mix, including extended         Sources of finance

Stakeholders                                  Aims of marketing                                      Cash flow and break even

Business communication             Market research                                         Statement of comprehensive income

Organisational structure               Primary and secondary research             Ratio analysis

Aims and objectives                       Product life cycle                                       Statement of financial position

External environment                    Marketing message                                   Planning and implementing market research

Internal environment                     Marketing media                                        Statistical analysis of research

Competitive environment             Target market                                              Purpose of accounting

Situational analysis                         USP                                                                Innovation and enterprise

Different market structures          Marketing budget                                        Demand, supply and price

Managing personal finance          Personal finance sector

Here at JMHS, we believe that our Business Studies department endeavours to equip our students with the practical skills, knowledge of key terminology and understanding of businesses in an ever-changing society. Our teaching contextualises learning by putting it in a relatable, real life context ensuring students can apply new knowledge to businesses around them.

All students will:

  • Develop an entrepreneurial insight into the business world by thinking creatively and innovatively.
  • Understand the different roles and responsibilities within a business and their interdependence.
  • Develop a life-long love of the subject and pursue further study within the domain.
  • Acquire an awareness of the complexity of the business world and explore social, economic, political and technological impacts that can help or hinder a business start-up.
  • Enhance their numeracy skills by interpreting data and accurately calculating a business’ success in relation to profit, loss and cash flow.
  • Strengthen their problem-solving skills, analytical skills and independent thinking throughout the course. All of which, are essential qualities to be successful later in the world of work.
Year 12 Year 13
In Year 12, students will explore features of businesses and what contributes to their successes, investigate business organisation structures, analyse business markets and how innovation can contribute to it.

Students also learn and understand the principles of marketing, how a marketing campaign is developed, the importance of research into customers’ need and wants and evaluate how to make informed judgements.

This year will incorporate marketing theory required for the unit 2 exam during May of year 12 and application of knowledge in the first piece of coursework, due January.  The year ends by beginning to study the finance unit (Unit 3) in preparation for the finance exam in January of Year 13.

In Year 13, students develop their knowledge of personal and business finance including applying knowledge to financial and accounting process in real-life scenarios, interpreting data and its impacts and evaluating how businesses make financial conclusions.

Finally, students examine the different methods of market research undertaken by businesses and they plan and complete a research project based on the role of marketing and analysing how it plays a role in satisfying customers’ needs.

Students will complete an external exam as well as their final piece of coursework – the research project.

Course Structure

The two-year Key Stage 5 course has been structured linearly in a logical order. The modules are ordered to incorporate prior learning from key stage 4 and to build on what has been learnt in the previous module.

Internal Assessment: Students will complete three pieces of coursework during Unit 1.  The 3rd incorporates a groupwork PowerPoint task which will analyse their progress against the key skills, knowledge and understanding required. A personalised learning checklist (PLC) will detail what the students should be able to do at the end of each module with differentiated outcomes. The purpose of the PLC is to encourage students to be reflective and conscientious. Students will also complete an internal mock exam during Year 12.

Formal Assessment: There are four units to be covered over the two years. Unit 1, 2 and 3 are compulsory units and Unit 22 is optional. Units 2 (90 GLH) & 3 (120 GLH) are external exams worth 58% of the overall grade. Unit 1 (90 GLH) & Unit 22 (60 GLH) are assessed via coursework which is marked internally.

Grading: Students can achieve a Level 3 pass, merit or distinction/ distinction *.

Key knowledge and skills along with modular end points are detailed in the scheme of work.

Support

Resources

All students in year 12 are given a revision guide to support their learning. Within it, students have access to key terminology and definitions and practice questions to apply their knowledge.  The online textbook is available to all students in the shared area.

Literacy

Within the classroom setting, students are directed to key terms that will be used throughout the course and encouraged to use them where possible. In addition to subject specific vocabulary, students are taught frequently used command words (such as identify, analyse, assess and evaluate) and shown how to approach these tasks.

Numeracy

Students are encouraged to undertake market research, collate and interpret their findings and present the data in graphical form. In addition to this, students are required to calculate simple calculations to determine whether a product is financially viable. Additional support and simple practice will be provided for students with weak numeracy skills and when the skill has been mastered, only then will the difficulty increase.

SEND and Pupil Premium

All students will be given access to a free textbook to take home for the entirety of the course. Pupil premium students are strategically seated next to a positive role model, targeted questioning will be used to elicit comprehension and additional support with homework and coursework will be available. When course trips take place, additional funding is sought via the Pupil Premium coordinator.  If required, additional one to one support session can be arranged at the teacher’s discretion.

Challenge

In order to challenge middle to high ability students, they are actively encouraged to apply their learning to the world around them and challenge what they believe. Students are required to make strategic business decisions encompassing internal and external impacts and considering the role of risk.  The higher mark questions in the exam are designed to challenge the most able students and extensive revision resources are available, including past papers and mark schemes.  The distinction tasks in coursework are similarly designed to challenge the most able.